RED Friday Official Peer Support Kitshop

About Us

RED Friday supports first responders, nurses serving and non-serving military and their families with program delivery and funding aimed at and reducing the stigma around mental health issues and building coping skills and resilience. At RED Friday, we know that the largest causality of Occupational Stress Injury is not the career, but the intimate relationships we value most.
We Deploy Together

We Deploy Together

Our Story

RED Friday supports first responders, nurses serving and non-serving military and their families with program delivery and funding aimed at and reducing the stigma around mental health issues and building coping skills and resilience. At RED Friday, we know that the largest causality of Occupational Stress Injury is not the career, but the intimate relationships we value most. RED Friday (RED stands for Remember Everyone Deployed) was started by two Canadian Military wives whose partners were deployed to Afghanistan in 2004. The gesture of wearing red on Fridays to honour serving military members has been expanded to include support and recognition for those who serve the community, often at great personal cost. RED Friday is a social enterprise that meets its agenda through training programs, sponsorships, business partnerships, and product sales. Our plans include a wellness grants fund that supports workplace wellness and recovery. As an international advocate for organizational and personal wellness, RED Friday will continue to provide education and support for our constituency with the help of friends like you. Thank You!

Delivery & Returns

Products are delivered by Canada Post.

Payment Info

We accept all major credit and debit cards and offer a 10% military discount for serving and non-serving members at check out.

Explore Our Catalog

All profits purchased go directly to supporting our support initiatives!

Contact Us

RED Friday provides prompt email support
Daily 10:00 AM — 7:00 PM